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Category Archives: Brand
allsaints we are not
“Is this where I buy my post-apocalypse, anti-zombie wardrobe?” It seemed a logical question, standing there amongst salesclerks draped in black leather, urban-directional clothing on steel racks and columns sheathed in riveted plating.
Asked of a particularly deft salesclerk, he managed … Continue reading
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Posted in Brand, Contract interiors, Opinion
Tagged AllSaints, Baugur Group, high street fashion, Hyundai, Kevin Stanford, Lion Capital, Magnificent Mile, North Michigan Avenue, zombie survival machine
they meant it before they retracted it
Another business is hit by a communications kerfuffle. When Instagram rolled out new Terms of Service on Monday, the Facebook-owned photo sharing app rolled them over their own users’ toes.
Earlier this year, FB paid $1 billion for Instagram, a business … Continue reading
Posted in Advertising, Brand, Opinion, Social Media
Tagged Blog, communications marketing, Facebook, Instagram, Kevin Systrom, Terms of Service, Twitter, Zuckerberg
what would calvin klein say?
Calvin Klein spoke at a university-sponsored event in my hometown the other night, so I decided to drop in and see what he had to say. Mr. Klein led a rapt audience through his career from 1968 to 2006. He … Continue reading
Posted in Advertising, Brand, Contract interiors, Opinion
Tagged Calvin Klein, commercial interiors, communications marketing
a solid case for selling online
Selling office furniture online is an idea whose time may have come, even if it is not a topic of energetic conversation. Perhaps a checkered past is to blame. It was tried in the early years of the Internet and … Continue reading
Posted in Advertising, Brand, Contract interiors, Industry
Tagged Coalesse, Laura Van Slyke, Luke Rumley, Steelcase, Steelcase Store, Turnstone
of march and neocon rising
If months of the year had feelings, some of them might indulge dark resentments toward March. Seems that March has something for everyone where celebrations, events and holidays are concerned. Maybe the less fortunate months have reasons to be resentful. … Continue reading
Posted in Brand, Contract interiors, Industry, Publicity, Shows
Tagged Kasey Madden, Merchandise Mart, MMPI, myneocon, NeoCon 2012, neocon checklist, Sara O'Hare
three showroom visits
How often do visitors arrive at Chicago’s Merchandise Mart by cab or train, disappear inside its gleaming doors, then leave the same way—not discovering what lies just to the north? Perhaps some have enjoyed the restaurants, boutiques and galleries there. … Continue reading
neocon insider
The Merchandise Mart published Ten Tips for NeoCon attendees earlier this week, and helpful tips they are. We here brainstormed about insider tips useful to exhibitors. Here’s our list of insider hints, and please feel encouraged to add on.
1 Make … Continue reading
Posted in Brand, Contract interiors, Opinion, Shows, Social Media
Tagged Blog, Facebook, FedEx Office, NeoCon, Open Table, Scribed, Student Day at NeoCon
aged in oak
Buying a car magazine now and then to read about upcoming models is something I have done for years. Not until November, 2010, did any of these purchases qualify as a business deduction. The reason? An article about a 2012 … Continue reading
Posted in Brand, Contract interiors, Industry
Tagged limed oak, oak, oak finish trends, oak finishes, oak veneer, website
set sayl
To borrow from Mark Antony’s speech in Shakespeare’s Julius Caesar, I come to review the brochure and price list for Herman Miller’s Sayl chair, not to discuss the chair’s design.
For those interested in the design theory and development of the … Continue reading
Posted in Brand, Contract interiors, Industry
Tagged brochure, interior designer, product specifications, website
where's the fun in furniture?
The thought was put in my head three years ago at NeoCon that furniture is boring. It bothered me to think someone would feel that way because I’ve advertised, merchandised and publicized furniture for years. So I decided to find … Continue reading
Posted in Brand, Contract interiors, Industry
Tagged interior designers, specifications, surveys