Category Archives: Brand

The brand concept and all elements that support it

allsaints we are not

“Is this where I buy my post-apocalypse, anti-zombie wardrobe?” It seemed a logical question, standing there amongst salesclerks draped in black leather, urban-directional clothing on steel racks and columns sheathed in riveted plating.
Asked of a particularly deft salesclerk, he managed … Continue reading

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they meant it before they retracted it

Another business is hit by a communications kerfuffle. When Instagram rolled out new Terms of Service on Monday, the Facebook-owned photo sharing app rolled them over their own users’ toes.
Earlier this year, FB paid $1 billion for Instagram, a business … Continue reading

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what would calvin klein say?

Calvin Klein spoke at a university-sponsored event in my hometown the other night, so I decided to drop in and see what he had to say. Mr. Klein led a rapt audience through his career from 1968 to 2006. He … Continue reading

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a solid case for selling online

Selling office furniture online is an idea whose time may have come, even if it is not a topic of energetic conversation. Perhaps a checkered past is to blame. It was tried in the early years of the Internet and … Continue reading

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of march and neocon rising

If months of the year had feelings, some of them might indulge dark resentments toward March. Seems that March has something for everyone where celebrations, events and holidays are concerned. Maybe the less fortunate months have reasons to be resentful. … Continue reading

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three showroom visits

How often do visitors arrive at Chicago’s Merchandise Mart by cab or train, disappear inside its gleaming doors, then leave the same way—not discovering what lies just to the north? Perhaps some have enjoyed the restaurants, boutiques and galleries there. … Continue reading

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neocon insider

The Merchandise Mart published Ten Tips for NeoCon attendees earlier this week, and helpful tips they are. We here brainstormed about insider tips useful to exhibitors. Here’s our list of insider hints, and please feel encouraged to add on.
1 Make … Continue reading

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aged in oak

Buying a car magazine now and then to read about upcoming models is something I have done for years. Not until November, 2010, did any of these purchases qualify as a business deduction. The reason? An article about a 2012 … Continue reading

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set sayl

To borrow from Mark Antony’s speech in Shakespeare’s Julius Caesar, I come to review the brochure and price list for Herman Miller’s Sayl chair, not to discuss the chair’s design.
For those interested in the design theory and development of the … Continue reading

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where's the fun in furniture?

The thought was put in my head three years ago at NeoCon that furniture is boring. It bothered me to think someone would feel that way because I’ve advertised, merchandised and publicized furniture for years. So I decided to find … Continue reading

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