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Categories
Category Archives: Advertising
they meant it before they retracted it
Another business is hit by a communications kerfuffle. When Instagram rolled out new Terms of Service on Monday, the Facebook-owned photo sharing app rolled them over their own users’ toes.
Earlier this year, FB paid $1 billion for Instagram, a business … Continue reading
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Posted in Advertising, Brand, Opinion, Social Media
Tagged Blog, communications marketing, Facebook, Instagram, Kevin Systrom, Terms of Service, Twitter, Zuckerberg
what would calvin klein say?
Calvin Klein spoke at a university-sponsored event in my hometown the other night, so I decided to drop in and see what he had to say. Mr. Klein led a rapt audience through his career from 1968 to 2006. He … Continue reading
Posted in Advertising, Brand, Contract interiors, Opinion
Tagged Calvin Klein, commercial interiors, communications marketing
a solid case for selling online
Selling office furniture online is an idea whose time may have come, even if it is not a topic of energetic conversation. Perhaps a checkered past is to blame. It was tried in the early years of the Internet and … Continue reading
Posted in Advertising, Brand, Contract interiors, Industry
Tagged Coalesse, Laura Van Slyke, Luke Rumley, Steelcase, Steelcase Store, Turnstone
three showroom visits
How often do visitors arrive at Chicago’s Merchandise Mart by cab or train, disappear inside its gleaming doors, then leave the same way—not discovering what lies just to the north? Perhaps some have enjoyed the restaurants, boutiques and galleries there. … Continue reading
tweet starters
Here is the second of three blogs about getting started with Twitter, with further thoughts about shaping messages and creating community.
1. Tweets are free, but connecting with followers means recruiting the right team, creating a strategy and allowing for results … Continue reading
Posted in Advertising, Social Media
Tagged Adding followers, Blog, commercial interiors, Haight-Ashbury, interior design, Technology, Twitter
three thoughts for advertising in 2009
ADVERTISING: The education of the public as to who you are, where you are, and what you have to offer in way of skill, talent or commodity. The only man who should not advertise is the man who has nothing … Continue reading
Posted in Advertising, Contract interiors
Tagged advertising, advertising management
evaluating media plans
“I need real info—not information spun to benefit the media vendor.”
That is what Jennifer Armor of Verified Audit Circulation heard from a media planner while collecting data for her report on third-party circulation data and it sums up what many … Continue reading
Posted in Advertising, Contract interiors
Tagged commercial interiors, media plans