Monthly Archives: March 2011

tweet starters

Here is the second of three blogs about getting started with Twitter, with further thoughts about shaping messages and creating community.
1.  Tweets are free, but connecting with followers means recruiting the right team, creating a strategy and allowing for results … Continue reading

Posted in Advertising, Social Media | Tagged , , , , , ,

the consequences of 1%

On a Friday a few weeks ago, I awakened with my only real sickness of the winter. While it demolished my plans for the weekend, I was able to watch plenty of movies. One of the old movies I watched … Continue reading

Posted in Industry, Opinion | Tagged , , , , , ,

to tweet or not to tweet

On Twitter’s 5th birthday, here’s the first of three blogs on rationale, set-up and growth of Twitter success for your business.
1.  Go social: 97% of B2B marketers surveyed* are using some form of social media, citing blogs & open networks … Continue reading

Posted in Contract interiors, Opinion, Social Media | Tagged , , , , ,