Monthly Archives: October 2008

evaluating media plans

“I need real info—not information spun to benefit the media vendor.”
That is what Jennifer Armor of Verified Audit Circulation heard from a media planner while collecting data for her report on third-party circulation data and it sums up what many … Continue reading

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my introduction

Did he really say that?
I was with two colleagues at our usual table in an Irish pub where we meet for our monthly lunchtime discussion of what we’re working on, what’s new and what’s giving us problems. The conversation strings … Continue reading

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